NBC responds: nuh-uh

This is turning into a regular soap opera. First NBC Universal says it's not renewing its iTunes Store contract with Apple. Then Apple responds with a press release saying NBC wanted to double the wholesale pricing for shows, which would push per episode prices to $4.99. Now NBC is back saying that isn't true, that they only wanted "flexibility in wholesale pricing, including the ability to package shows together in ways that could make our content even more attractive for consumers." Further they complain that Apple is more interested in making money on hardware than money for content provider (no, who would have thought that Apple wants to make money for itself rather than other people). Anyway they emphasize that NBC shows will be available until December, and they left open the possibility that a new contract might be negotiated in the meantime. In general I think it's unseemly for companies to air their dirty laundry in public like this, but I'm starting to get the sense that this is a negotiating tactic on both sides. Personally I have the sneaking suspicion that something will get worked out before December.



Source :http://www.apple.comwww.tuaw.com